Social media, far from being merely a public relations tool or a nice to have, can play a key role in supporting the entire customer journey, moving customers through the entire sales process.

It has the ability to further business objectives and drive tangible business results, says Leandri Janse van Vuuren, MD of Social Media 101, a full-service social media marketing consultancy. “Essentially, a carefully thought-out social media strategy has the ability to enable a more customer-centric sales cycle, allowing potential customers to slot in at various points.”..

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