The winner of the Coolest Brand Overall category in the 2020 Sunday Times Gen Next Awards is Nike, for the sixth consecutive year, followed by Apple and then Samsung. In addition, Nike also won the Coolest Shoe/Footwear Brand and Coolest Brand Slogan categories.

The Sunday Times Gen Next study, established in 2004, is SA’s leading annual youth brand preference and consumer behaviour survey, which polled over 6,000 young people, aged eight to 23...

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