The industry is built by the challenges the people working in it have faced; we pour that into our work
Join Future of Media in unpacking the challenges and opportunities in the metaverse frontier, and the myriad possibilities it holds for advertisers
If you banked with the blue bank 53 years ago, the advertising payoff line was "You can bank on the Standard". In 1982 that changed to "There’s a bank that understands".
Then, recognising political change was in the air and just three years before the advent of democracy, the institution was "Looking ahead so you’re not left behind". Two years later customers were told "With us you can go so much further". Seven years later Standard Bank changed the line to one that became part of the country’s lexicon: "Simpler. Better. Faster."..
A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.
Already subscribed? Simply sign in below.
Questions or problems? Email email@example.com or call 0860 52 52 00. Got a subscription voucher? Redeem it now
Would you like to comment on this article? Register (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.