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If you banked with the blue bank 53 years ago, the advertising payoff line was "You can bank on the Standard". In 1982 that changed to "There’s a bank that understands".

Then, recognising political change was in the air and just three years before the advent of democracy, the institution was "Looking ahead so you’re not left behind". Two years later customers were told "With us you can go so much further". Seven years later Standard Bank changed the line to one that became part of the country’s lexicon: "Simpler. Better. Faster."..

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