FM AdFocus 2020: the passing of the baton
FM AdFocus entries that tend to stand out are those that are brutally self-critical, succinct and concise
27 July 2020 - 09:00
There is no question that the Covid-19 pandemic has had a profound impact on advertising agencies and their clients as they navigate the new normal.
Never before has the client-agency partnership been as critical in successfully positioning brands to be relevant to consumers, agreed both the FM AdFocus outgoing jury chair, Phumi Mashigo and the incoming jury chair, Tumi Rabanye, during a recent digital conversation with FM AdFocus editor Jeremy Maggs...
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