FM AdFocus 2020: the passing of the baton
FM AdFocus entries that tend to stand out are those that are brutally self-critical, succinct and concise
27 July 2020 - 09:00
There is no question that the Covid-19 pandemic has had a profound impact on advertising agencies and their clients as they navigate the new normal.
Never before has the client-agency partnership been as critical in successfully positioning brands to be relevant to consumers, agreed both the FM AdFocus outgoing jury chair, Phumi Mashigo and the incoming jury chair, Tumi Rabanye, during a recent digital conversation with FM AdFocus editor Jeremy Maggs...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.