Covid-19 has completely changed the world and has infected millions of people. During this time, some marketers have taken it upon themselves to add value to their consumers’ lives by taking action on important causes. By doing so, these companies have helped keep South Africans safe during the Covid-19 pandemic.
With domestic abuse statistics soaring during the lockdown, Carling Black Label has created a WhatsApp line under its #NoExcuse campaign to help encourage victims of domestic abuse to speak up during the national lockdown. Investec has created a mental health campaign for its medical professional clients on the frontline in the fight against Covid-19. These campaigns have improved and saved the lives of millions of South Africans during a difficult time and will continue to do so for the foreseeable future...
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