adfocus
How the virus broke advertising
Advertising spend is down across almost all sectors as a result of the Covid-19 lockdown, as companies redirect funds to keep their businesses afloat and help employees stuck without an income
16 July 2020 - 05:00
New figures by market research company AC Nielsen show that advertising spend is down by just over 20%, and as the Covid lockdown continues, it will continue to fall.
Apart from tobacco marketing, which is down 100% because of the ban on sales, other sectors that have been adversely affected are automotive (-52%), beverages (-49%), and retail (-54%). Travel, sport and leisure adspend is down by just over 50%...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.