Knowing your customer in Covid-19 times
Marketers need to deepen conversations with customers, accurately identify their needs and put them first
The Covid-19 pandemic has put much of the world into shut-down mode. It has ended the lives of many people and turned everything we knew to be normal the wrong side up. Over the past few months, as the science community has grappled with the virus and searched for lifesaving solutions, we’ve all done our best to redefine what’s normal and make sense of our lives. This started at home, where many South Africans have once again taken up the duties we previously outsourced. More of us are becoming reacquainted with our gardens, working out the different settings on the iron and raking a few leaves. Some of us have even ventured out to buy better household cleaning equipment to make our tasks easier, no doubt sending a little mental apology to our domestic cleaners and gardeners who made do with ageing appliances. Coupled with this has been a sense of renewed gratitude for the people who help manage our homes. I for one have experienced a wave of appreciation for my gardener as I’ve ta...
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.