During SA’s five-week-long lockdown three fast food industry competitors worked together to feed parts of the country. This is an industry that has traditionally been very competitive. However, during the lockdown, at a time when fast food chains had no access to income, Nando’s, KFC and McDonald’s worked together to feed vulnerable South Africans through the Joint Aid Management initiative in which each company used foodstuffs in their restaurants to feed the hungry.

While feeding the underprivileged is not a new concept for any of these three brands, what made this initiative different was that they collaborated and worked closely together...

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