Community radio stations struggling to survive despite loyal listeners
Advertisers need to understand that they’re not buying into listener numbers but rather the total community station footprint
Community radio represents the very soul of a community. Community radio stations tend to be close to their audiences, sharing their concerns and fears. Listeners don’t just like them, they love them. But if they’re such an intrinsic part of the community, why are so many community radio stations battling for their very survival?
A recent digital event hosted by the Radio Awards and moderated by independent media consultant Tim Zunckel shone a light on the tight bonds that community radio stations have with their listeners, unpacking the essence of what stokes their close affinities of warmth and trust – and pointed out why advertisers should pay them more attention...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.