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Brand South Africa launched an exciting virtual ‘Play Your Part’ campaign in KwaZulu-Natal with four high schools in June 2019. Picture: SUPPLIED/BRAND SOUTH AFRICA
Brand South Africa launched an exciting virtual ‘Play Your Part’ campaign in KwaZulu-Natal with four high schools in June 2019. Picture: SUPPLIED/BRAND SOUTH AFRICA

Brand SA’s empowerment initiative and social movement “Play Your Part”, is back for its eighth year running encouraging citizens to play their part, while keeping safe, even in the middle of the Covid-19 pandemic. 

In June, Brand SA launched an exciting virtual “Play Your Part” campaign in KwaZulu-Natal with four high schools. 

“Students have the potential to be change agents for a better SA. They just need people to believe in them, encourage and show them the path,” says Brand SA general manager of marketing Sithembile Ntombela. 

Grade 11 and 12 learners from JL Dube and Nqabakazulu high schools in KwaMashu, as well as learners from Nobamba and Mthimude secondary schools in Port Shepstone, will participate in the online campaign. The schools will engage on all social media platforms as part of the call to action encouraging learners to share how they’ve been playing their part during the Covid-19 crisis. 

“Covid-19 has left our learners feeling anxious and distressed. We are excited to be a part of the Brand SA initiative so that we too can play our part,” says Sipho Magwaza. 

In 2019, learners and citizens are invited to get involved for change by sharing their stories on social media. Picture: SUPPLIED/BRAND SOUTH AFRICA
In 2019, learners and citizens are invited to get involved for change by sharing their stories on social media. Picture: SUPPLIED/BRAND SOUTH AFRICA

Learners and citizens across the country are invited to get involved for change by sharing their stories on Twitter and Facebook; as well as on Gagasi FM’s social media platforms and mobile app.

The official hashtags are #playyourpart #getinvolved #bebrave. 

Brand SA, through Lead SA, has also identified a local NPO, Blessing Izinyoni from the Bhambayi community, to further endorse the efforts to advocate for a better SA. 

The “Play Your Part” school activations assist in nurturing the creative aspirations and related development of young South Africans, and adds to Brand SA’s vision of developing a nation brand that inspires its people and admired globally. 

For more information, visit the Brand SA website, and follow the conversation on Facebook, Instagram and Twitter for regular updates.

For more information on Play Your Part, visit www.playyourpart.co.za or follow the conversation on Facebook and Twitter for regular updates.

This article was paid for by Brand SA.