Future of Media: The power of content, connections and culture
Building an emotional or aspirational connection with your audience is vital for a successful campaign
Brands often define their character through the stories that they tell. They’re the stories that either appeal or are ignored. They shape the connection between the brand and the consumer. So, how do agencies account for all the differences, to build successful campaigns that unite consumers through their similarities?
During a recent Future of Media digitised event the focus was on where content and culture intersect through content creation, and how they should interweave to deliver an effective brand experience. The event was held in collaboration with Vodacom, EziAds, Everlytic, Proudly SA and The MediaShop, and was moderated by Kenzy Mohapi, media personality at Jacaranda FM...
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