Pandemic has resulted in more positive relationship with technology, study shows
People in emerging markets are leading the way, especially in terms of using technology to upskill and monitor their health during lockdown
A global study has revealed that the Covid-19 pandemic has resulted in people having a more positive relationship with technology. People in emerging markets are leading the way, especially in terms of using technology to upskill and monitor their health during lockdown.
The Digital Society Index (DSI) study, conducted by global marketing agency Dentsu Aegis Network, surveyed 32,000 people across 22 markets between March and April 2020 – the peak of the pandemic around the globe. The study highlighted how, during the pandemic, we entered a new period of “techlove”, interacting with technology in a more positive way than before. One third (29%) of respondents believe technology enabled them to connect with friends, family and the world around them during lockdown, while a similar proportion (29%) of people globally believe tech has enabled them to relax and unwind at a time of stress...