Future of Media: collaboration in turbulent times
As media owners, agencies and brands grapple with the new normal, is it perhaps time for them to re-evaluate how they work together?
Increased competition and a challenging business environment mean that the only way the media industry can grow is through new and sustainable business development. More than ever before, a collaborative working relationship is required between brands, agencies and media owners.
During a recent Future of Media digital event, in collaboration with Vodacom, EziAds, Everlytic, Proudly SA, The MediaShop and WAN-Ifra, and moderated by Arye Kellman, co-founder and chief creative officer of Tilt, a panel of experts discussed how those in the industry can support each other and use their respective strengths to complement the strengths of others...
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