Veteran ad personality and former agency head Ann Nurock, now senior partner at Relationship Audits & Management, is launching a free mentorship programme for small ad agencies.It will be offered to nine agencies over the next year starting in July, staggered for three agencies over a three-month period each.It will include reviewing their credentials; identifying strengths and weaknesses; defining their proposition; refining their technical needs; and preparing them to be pitch-ready for clients.Nurock says the pandemic has hit the advertising and communications industry hard, particularly smaller agencies that don’t have the finances and resources that bigger, more established shops have.

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