Future of media: adapt and thrive
Consumers want to see brands step up during times of crisis. A failure to live up to their brand promise can result in significant brand damage
Media is in a period of disruption as result of the development of technology, changing consumer habits and, more recently, the global pandemic. Numerous legacy brands are being challenged in the current environment. However, for those willing to make a shift, there are real opportunities. Key to realising these opportunities is understanding why consumers behave the way they do.
During a recent Future of Media digitised event the focus was on how to adapt and thrive in the current environment. The event was held in collaboration with Vodacom, EziAds, Everlytic, Proudly SA and The Media Shop and was moderated by Pearl Sokhulu, MD of Vuma 103 FM. ..