The role of brands in defining our ‘new normal’
Brands need to help us make sense of the world, whatever it ends up looking like, and move us to establish our new normal
Almost immediately after the reality of the Covid-19 pandemic hit, you probably heard people say something along the lines of: “One day we’re going to tell our kids about this” or maybe even: “I’m sure Netflix is already working on the screenplay”.
Both of these are likely to be true. The question is: why?..