Marketing strategies aimed at township consumers need to be customised based on the nuanced differences that exist among areas
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As South Africans, we’re so used to being together. We’re very community orientated, whether it’s having friends, colleagues and family around or meeting up in malls, restaurants, schools and places of worship.
We are already replacing the new normal. To make the transition easier, our new way forward post lockdown means unlearning everything we know and learning new paths of behaviour...
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