Could Covid-19 create a new normal for commercial teams?
It will be trusted agencies and consultancies that know how to drive ‘speed to value’ that will emerge strongest from the pandemic turmoil
The Covid-19 pandemic has ruthlessly swept away many of the assumptions we once held about how companies, economies and governments should work. Regulations that were once sacrosanct – such as competition laws – are being paused to allow large and small retailers to work together to ensure supply chains are robust in a time of upheaval.
Governments and central banks, meanwhile, are unleashing radical measures to support economies. That would have seemed unthinkable even during other times of global economic stress such as the Great Financial Crisis. And businesses, from big-brand high street retailers to the personal trainer at the local gym, are needing to deliver their services and products online...