How to adjust your marketing and communications strategy during Covid-19
Purpose-led organisations should leverage their core assets to lead with action for the greater good of society
06 May 2020 - 07:00
World leaders learnt valuable lessons from the Spanish flu pandemic just over 100 years ago which cost about 50-million people their lives. As we face Covid-19, many countries are in lockdown and information around the virus is available to the public 24/7. Businesses have had to take a step back to adjust their strategies to meet the needs of the market, and marketing leads have had to follow suit by immediately re-evaluating all current and planned campaigns and initiatives.
While revising your marketing strategy, there are three key areas to keep top of mind:..
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