How to adjust your marketing and communications strategy during Covid-19
Purpose-led organisations should leverage their core assets to lead with action for the greater good of society
World leaders learnt valuable lessons from the Spanish flu pandemic just over 100 years ago which cost about 50-million people their lives. As we face Covid-19, many countries are in lockdown and information around the virus is available to the public 24/7. Businesses have had to take a step back to adjust their strategies to meet the needs of the market, and marketing leads have had to follow suit by immediately re-evaluating all current and planned campaigns and initiatives.
While revising your marketing strategy, there are three key areas to keep top of mind:..