World leaders learnt valuable lessons from the Spanish flu pandemic just over 100 years ago which cost about 50-million people their lives. As we face Covid-19, many countries are in lockdown and information around the virus is available to the public 24/7. Businesses have had to take a step back to adjust their strategies to meet the needs of the market, and marketing leads have had to follow suit by immediately re-evaluating all current and planned campaigns and initiatives.

While revising your marketing strategy, there are three key areas to keep top of mind:..

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