US-based marketing guru Patrick Hanlon needs little introduction in industry circles. A veteran of the industry, he is also the founder of and author of the books Primal Branding and The Social Code.

Hanlon is set to make a presentation at the Future of Media Conference in partnership with Vodacom and EziAds. As a prequel to the conference, he spoke online from the US to co-founder and COO of Tilt, Arye Kellman, about his strategy for building belief systems and how to take brands and products from meaningless to meaningful..

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