How to create meaning in your brand
Patrick Hanlon points to seven codes through which brands should define themselves to create belief systems and meaning
US-based marketing guru Patrick Hanlon needs little introduction in industry circles. A veteran of the industry, he is also the founder of primalbranding.co and author of the books Primal Branding and The Social Code.
Hanlon is set to make a presentation at the Future of Media Conference in partnership with Vodacom and EziAds. As a prequel to the conference, he spoke online from the US to co-founder and COO of Tilt, Arye Kellman, about his strategy for building belief systems and how to take brands and products from meaningless to meaningful..