Bell-bottoms and the virus
Change is inevitable. Survival is reliant on a built-in resilience that forms part of the DNA of a brand or business, and the ability to face challenges and adapt no matter what the landscape may throw in their way
Looking back to my first day of work in January 1980, the big news was uMkhonto weSizwe, the military wing of the ANC, demonstrating against the British Lions rugby team visiting SA. My other vivid recollection of that day was the heavy material of the maroon bell-bottoms I had bought for the occasion – my most expensive purchase to date.
It was a time of telex machines, typing and Tipp-ex; not to mention realms of post which comprised a fair amount of junk mail. Television and radio stations (such as LM Radio) and their DJs were the hot topics, as were the launch of Capital Radio 604 and Radio 702. These were seismic events at the time given that before this all radio stations in the country had been owned by the SABC. Drive-time advertising could only be booked with two spots in the morning and two spots in the afternoon, which had to be bought as a package...