Covid-19 and the rise of social and business video-conferencing platforms
Marketers can leverage off digital apps that are helping people to remain connected during the lockdown
The world order has shifted rapidly over the past three months as a result of the Covid-19 pandemic. Lockdowns and stay-at-home orders have affected how we live and work, resulting in increased use of digital technologies that allow for people to work from home and stay connected to friends and family. What remains to be seen is how much of this growth will be sustained post lockdown – and whether some of the changes to the way we communicate are here to stay.
Research from market research company and data provider Global Web Index (GWI) explored consumers’ digital media consumption and communication habits during the coronavirus outbreak, while market data provider and research company App Annie released market data and insights focused on the surge in the use of video-conferencing apps...