Keeping brands close during the Covid-19 crisis
According to Kantar’s Covid-19 Barometer there is still space for advertising
17 April 2020 - 08:00
Newly released research from Kantar that measured consumer attitudes, media habits, behaviour and expectations between March 14 and 23 2020 revealed some interesting ways brands can stay connected to consumers during this unprecedented time. Critical to note is that according to Kantar’s Covid-19 Barometer there is still space for advertising.
Of course, since the study was undertaken the number of lockdowns announced by governments (including that of SA) has been growing. The study involved over 30 markets, with 25,000 consumers...
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