Brands can help to inspire and support consumers during Covid-19
During the Covid-19 lockdown, the role of brands in SA is to align to their purpose and use this to inspire, support and inform their consumers in the most relevant ways they can
15 April 2020 - 09:00
In a new and unprecedented world, brands that have a clear-cut definition of their purpose will fare best in terms of navigating and surviving the landscape, while supporting their customers during the Covid-19 pandemic and beyond.
At a recent FM Redzone digitised event, Arye Kellman, co-founder and chief creative officer at Tilt, interviewed Abey Mokgwatsane, managing executive of brand and communication at Vodacom, about how brands can help South Africans at this time...
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