Questions about the appropriateness of advertising during the Covid-19 pandemic have been top of mind for many brands in the current climate. Should brands keep advertising? The answer is emphatically yes – it’s not just appropriate, it’s more essential than ever.

Clients have never needed relevance and creativity more than they do right now, given how quickly they need to adapt to the new world we’re living in, in which so much has already changed and everything is up for re-evaluation...

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