Warc releases Creative 100 ranking
The campaign most awarded for creativity in the World Advertising Research Center’s top Creative 100 ranking in the past year was Burger King’s ‘The Whopper Detour’ by FCB New York
16 March 2020 - 08:00
The campaign most awarded for creativity in the World Advertising Research Center’s (Warc’s) top Creative 100 ranking in the past year was Burger King’s “The Whopper Detour” by FCB New York. The ranking features the most creatively awarded agencies, agency networks, brands and campaigns on a global scale.
Mobile sales through the Burger King app tripled over the period of the campaign, which was designed to drive use of the app. The chain also experienced the highest number of in-store visits in four years...
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