Identifying the next big opportunity
There is a strong likelihood that air mobility will be a factor in the future, reports futurist Dion Chang
The ability to spot trends is a very useful marketing skill. Given the rapid advances in technology, culture shifts and brand activism, brands have to be more agile and open to change than ever before.
At a Standard Bank SME Summit, which was hosted in partnership with Business Day TV, Hewlett Packard Enterprise, IT company Sysdba and the Small Enterprise Development Agency in Johannesburg recently, futurist and strategic thinker Dion Chang discussed future trends and how to turn them into business opportunities. He pointed to a multitude of trends he foresees. They include air mobility, the collapse of the traditional value chain, the on-demand economy, the need to pivot business models, transient ownership, a move towards veganism, a war on plastic and growing consumer activism..
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