Ad agencies must become more data centric to be sustainable
19 February 2020 - 11:12
To be sustainable, advertising agencies have to become data centric and should position technology at their core, says David Uribe, regional head of Data at TBWA\ for Africa, the Middle East and Central East European markets.
Uribe recently returned to SA after spending the past year in the UAE to head digital, data and innovation at TBWA\Africa. He offers a wealth of knowledge about all things digital and his expertise is provided across the TBWA\ group. ..
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