Amazon the most valuable brand globally for third year running
While Africa has no brands featuring in the Brand Finance Global 500 rankings, the continent has a great deal of potential for future brand growth
Amazon has become the first brand in the history of the Brand Finance Global 500 rankings to exceed $2bn in value, making it the most valuable brand in the world for the third year running. Not a single African brand featured in the rankings.
That said, there is much potential on the continent and Africa’s presence is apparent in the rankings, albeit indirectly. Tencent, which is part-owned by Naspers, was ranked the 27th most valuable brand in the world, while Richemont, owned by SA entrepreneur Johann Rupert, is featured in the guise of its watch and jewellery brand, Cartier, which is positioned at 123...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.