Loeries: shining a light on creativity
While some industry players are sceptical about the worth of costly awards ceremonies, new Loeries head Preetesh Sewraj believes the award provides all brand communicators with a platform to gauge how effective their communication is across the region
13 February 2020 - 05:00
At a time when the ad industry is questioning the value of awards ceremonies, the new head of the Loeries award programme says these events create competitive excellence, which he believes is vital for brand sustainability and ultimately profit.
Preetesh Sewraj takes over the reins from Andrew Human, who served as CEO for 15 years. Sewraj was previously CEO of Product of the Year, a consumer-voted award for product innovation...
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