The industry is built by the challenges the people working in it have faced; we pour that into our work
Join Future of Media in unpacking the challenges and opportunities in the metaverse frontier, and the myriad possibilities it holds for advertisers
The theme at Davos this year was stakeholder capitalism, which can be defined as a system in which corporations are orientated to serve the interests of all their stakeholders: employees, customers, suppliers, communities and shareholders. The context was a sustainable world and the hypothesis was that, if corporations serve all their stakeholders, this will make a significant contribution to sustainability and, by extension, to a better world for all of us to live in, prosper and enjoy.
The debate immediately becomes competitive rather than collaborative, which undermines creativity. It becomes a stand-off between shareholder capitalism or maximising shareholder value (MSV), as championed by American economist Milton Friedman, who said: “The business of business is business.”..
A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.
Already subscribed? Simply sign in below.
Questions or problems? Email firstname.lastname@example.org or call 0860 52 52 00. Got a subscription voucher? Redeem it now
Would you like to comment on this article? Register (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.