Sound on the rise as sonic branding is increasingly used by brands
05 February 2020 - 10:44
Sonic branding is not a new phenomenon, but with major brands such as Google and Amazon turning to sound to represent their brands in flagship products such as Assistant and Amazon, it is experiencing a rebirth as a different way to communicate with consumers without relying on visual cues.
A case in point is the launch of Consol’s new bespoke audio pneumonic. The glass brand briefed its creative agency, Grey, which in turn asked Howard Audio to come up with a sonic brand identity that would speak to its core values and personality: premium, natural and clear...
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