The Future of Media Conference, which is set to take place in Parktown, Johannesburg, in July, has announced that Vodacom will be the joint headline partner at the event.

The partnership is a synergistic one, says Abey Mokgwatsane, managing executive for brand marketing and communications at Vodacom. “SA is a predominantly mobile market in which Vodacom plays a leading role, both as a telecommunications and a mobile technology company. While the partnership may not be evident at first glance, with Facebook and Google seen as the primary access points for digital audiences, SA’s mobile-first culture is suited to a mobile-first offering.”..

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