brand value
How Amazon trumped Apple
Despite the unprecedented disruption caused by e-commerce, all players — digital as well as more traditional retailers — realise that ultimately the customer calls the shots when it comes to growing brand strength and value
30 January 2020 - 05:00
Not unexpectedly Amazon, for a third successive year, is the world’s most valuable brand. What makes it astonishing is that it’s now worth over $200bn, giving it a place in business history.
Amazon edges out its closest rivals, Google and Apple, by over $60bn and $80bn respectively. The annual calculation is done by global branding agency Brand Finance...
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