Marketing and IT: Will the great divide continue in 2020?
As business challenges continue into 2020, marketing departments should be working more closely with IT to deliver customer experiences that differentiate their brands
The need to win customers and gain their trust amid increasing competition is a major challenge for most companies. Because of this, customer experience is growing in importance as a key differentiator to attract and retain customers, particularly in a tough economy. To meet customer expectations, the IT department should be included in the marketing department’s plans and aid in delivering the customer experience at every touchpoint along the customer journey.
However, while there is much hype about the benefits of technology and marketing working together, there also continues to be a great divide between these departments. And yet when they come together to achieve a common goal they can achieve great things and drive business success. ..
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