Is traditional print advertising dying?
Broadsheets inserted into newspapers are proving a boon for newspaper publishers as traditional advertising declines
20 January 2020 - 08:00
The imminent death of traditional print advertising has been predicted for years. And while there is no question that, from the perspective of magazines, print advertising appears to be in decline, that’s not the case for newspapers.
The saving grace for print advertising are the newspaper broadsheets used by food retailers. BMi Research sales manager Danie Botha says there has been a shift, with advertisers spending less on run-of-press advertisements and more on inserts. ..
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