The ACA (Association for Communications & Advertising) has partnered with Effie Worldwide to launch the annual Effie Awards programme this year in SA. Effie is a global nonprofit organisation focusing on recognising and driving effectiveness. The Effie Awards will replace the Apex Awards, but like the latter it will give brands and agencies a space for recognition of the effectiveness of their campaigns on a global scale.
Hosting the Effie Awards in SA provides industry players with a global benchmark of effective work, as well as the opportunity to have their own campaigns showcased in the international market, says ACA CEO Mathe Okaba, adding that the ACA has long been an advocate of effective work in the communications and marketing arena. ..
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