How to drive business value with Stories ads
Stories are becoming an effective new way to engage users of social media in an immersive, last minute brand experience
Stories are becoming increasingly popular with users of Facebook, Instagram and Messenger with over a billion people using Stories on Facebook platforms each day, more than 500 million people using Instagram stories, 300 million creating Facebook Stories and Messenger Stories, and more than 450 million updating WhatsApp statuses. Stories are becoming one of the preferred ways for people to share and discover content they care about in fast and fun ways.
They’re immersive creative formats that enable Facebook, Instagram and Messenger users to view and share everyday moments through photos and videos that disappear (unless saved) within 24 hours. WhatsApp has a similar feature called WhatsApp Status. Users can enhance their stories with creative tools such as stickers, emojis and GIFs, as well as built-in camera effects like Boomerang and Hyperlapse...
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