adfocus
How good is your agency?
Do local agencies add value to a brand’s bottom line, what are the relative merits of global ad agencies, and is it better to have an in-house or outsourced creative team? A new report sheds light on these and other key issues facing the ad industry
12 December 2019 - 05:00
Global experience seems to trump local insight when it comes to choosing an advertising agency.
In new research by agency selection firm Scopen/IAS, respondents put a little more value on an international perspective than a deep understanding of local consumer behaviour...
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