Neo Mashigo wins Industry Leader of the Year at AdFocus
If the creative industry is to survive and thrive, it’s imperative that it tells authentic stories that engage consumers in a relevant and more meaningful manner
29 November 2019 - 07:00
Multi-award-winning creative Neo Mashigo, chief creative officer (CCO) at M&C Saatchi Abel and co-founder of I See a Different You, was named Industry Leader of the Year at the 2019 AdFocus Awards.
Mashigo has had an illustrious career in the industry – though, surprisingly, it wasn’t the career he dreamt of as a youngster. Embarking on a law degree, he was doing part-time work at a company that researched advertising when he realised that the local adverts simply were not working and saw a gap for himself in the advertising space...
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