Clever brands are already prepared for Black Friday
Despite this year’s slow economy, both retailers and consumers are looking forward to a successful Black Friday on November 29
Black Friday is predicted to show online growth of 30% compared with the day last year, despite 2019 having been a year of curtailed consumer spend. One reason for this expected growth is that the day falls after payday this year, which leaves consumers with their wallets full and ready to spend, says payment specialists PayGate.
BankServ Africa says that in 2018 consumers spent R3m in credit card transactions, up 16% from 2017. Separate surveys by East Coast Radio and Jacaranda FM have confirmed that a significant number of consumers (75% in both surveys) support Black Friday, both online and instore, and shop for savings on items that include clothing and accessories, groceries and home décor as well as holiday deals, gadgets and technology...