Checkers introduces loyalty programme
The Checkers Xtra savings programme shows great potential for success, provided the retailer is able to maintain its offers and make effective use of the data it gathers to drive performance in the long term
20 November 2019 - 08:00
Most major retailers have had a loyalty programme in place for some time. One of the last to introduce one is Checkers, which recently announced the launch of Xtra savings programme.
There are some advantages to biding one’s time, believes Eighty20’s Steven Burnstone. He points out that Checkers has had the luxury of learning what works and what doesn’t work in the SA market before implementing its own programme...
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