Let them be influencers
It makes no sense to spend money on brand building if your employees are not positive influencers
On September 5 2019, while crowds of people – mainly women – demonstrated outside parliament and the Cape Town International Convention Centre against the scourge of violence against women, I attended a meeting nearby.
The company’s receptionists were dressed in black, in solidarity with the cause. I was impressed and complimented them on taking a stand on important social issues. I asked them if it was their idea or a company initiative – it was their idea, not the company’s initiative...