SA’s best-liked TV ads: show, don’t tell
A survey of South Africans’ favourite TV commercials includes ads that are emotionally engaging and that build memorable and lasting impressions ... they can create ideas that are triggered during the purchase process, even long after the ad was last seen
10 October 2019 - 05:00
An advertising idea that is almost 30 years old has made a big comeback in the latest Kantar best-liked television commercials survey.
In 1991 viewers were captivated by a little boy whose toy car was magically powered by Sasol fuel, with the payoff line "Glug-Glug". Decades later a reworked version of the concept tops the list in the second quarter of this year...
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