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These are spicy economic times. International newswires are furiously waving flags, warning us of another recession, and locally both agencies and clients are experiencing rapidly shrinking profits. There’s no avoiding it – what started out as a rough patch is proving to be storm like no others.

So what do we, as agencies, do to support our clients through these turbulent times? Quite surprisingly, evidence from past economic downturns shows that companies that maintain their marketing and advertising during the downturn experience greater growth than those that reduce budgets and go quiet...

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