Make it mean something
Grid’s ‘Make it mean something’ philosophy has already stood the agency – and the brands it represents – in good stead
In a world of parity products and service offerings, every business strives to create either a unique operating model or a distinctive culture, something that not only differentiates the business but provides a competitive edge, in the process moving the needle in a significant way. For advertising agencies this translates to finding an authentic space which they can credibly own in an increasingly competitive environment.
One agency that has successfully found a unique space in which to operate is advertising and communications agency Grid Worldwide. Grid has adopted a proprietary investment creative operating model it calls “make it mean something” which is permeating all areas of its business, in the process ensuring it hits the right notes in order to connect with the hearts and minds of consumers...
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