Transformation of an industry – never easy but totally doable
Brands need to become fully inclusive in order to stay relevant
SA isn’t alone in its quest to transform the creative communications industry. Diversity, inclusion, and accessibility were three themes which resonated throughout this year’s Cannes Lions International Festival of Creativity.
The festival focused on reimagining a better future for our industry and reviewing where and how to bring transformation, from evolving core values and diversifying business objectives and marketing efforts to rightsizing historic inequality and underrepresentation...