Newspaper circulation: look to your niche
Dismal newspaper and magazine circulation figures demonstrate the plight of print publications in the digital era. Owen Williams of Intimedia warns media owners that print will cease to exist when brands decide it is no longer cost-effective
The advertising industry is increasingly concerned over the future of print media as figures for the second quarter show both magazine and newspaper circulation in steep decline.
Total magazine circulation fell 10.4% from the first quarter of 2019 and 18.7% year on year, while the respective declines for newspaper circulation were 1.4% and 6.9%, according to the Audit Bureau of Circulations...