There is a growing expectation that brands should have a purpose beyond merely profit. A corporate social responsibility (CSR) strategy is one way that corporates can make a positive change in the communities in which they operate while at the same time growing the company’s brand reputation. 

A good brand strategy carefully intertwines a well-executed CSR strategy, says Beatrice Scharneck, district HR manager for Bureau Veritas Southern Africa, a testing, inspection and certification company which recently completed a month-long campaign around social justice, education and socioeconomic upliftment in the regions in which its employees live and work.

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now