Adapting to the needs of a healthier consumer
As smoking rates drop, tobacco companies are diversifying their product ranges with healthier alternatives to traditional cigarettes in a bid to stay relevant to consumers
21 August 2019 - 08:00
With consumer trends leaning heavily towards health and wellness, it’s no surprise that smoking rates worldwide are dropping. But that’s not to say tobacco companies have given up on their futures. Many are diversifying their product ranges to include “healthier” alternatives to cigarettes – a clever shift which should help them remain relevant in the lives of their consumers.
In line with this trend, Philip Morris International – the maker of Marlboro cigarettes – recently launched a flagship store in Sandton City in a bid to grow demand for its alternative heated tobacco product, IQOS...
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